Content Marketing and Curation Blog
If I do blogging on wordpress or blogger.com then how can it can be useful for the products and services which we offer?
WordPress, hands down, is the most useful for online marketing. Here are several of the countless reasons to use WordPress for online marketing…
Everyone knows that content marketing is the way to promote your business these days (and don’t forget SEO). There is a wealth of information across the web on content marketing, but sometimes taking that information and applying it to your business can be challenging. Copy Blogger posted a recent article with their recommendation on how to make content marketing principles work specifically for your brand. But fortunately there are several other methods to consider as well. We’ll share them all with you below.
Here are several ways to take all that great content marketing strategy information out there and make it work specifically for your brand:
Successful Content Marketing Necessitates Good SEO. To have a successful content marketing strategy you must include good SEO. Content is king, but you need to optimize all your content for SEO to have the greatest reach, attract your target audience and gain new leads. When you have content optimized for search engines it will continue to be discovered and generate traffic for you long after you post it. You want to have a steady stream of content going out, but you want to be sure that content is optimized for SEO to keep a steady stream of traffic coming in to keep that same content working for you down the line.
We would like to add four more tips to avoid blogging burnout. There are many different ways you can keep your blog current and many varied types of posts you can write to keep your blog fresh and keep the content flowing:
Here’s another one for inspiration when you need some go-to sources for keeping the latest marketing practices fresh in your mind. Unbounce published this article listing the top 75 Marketing Blogs. This is definitely one for your marketing bookmarks. Author Kristi Hines has conveniently divided these into categories: all-in-one, analytics, blogging, content & copywriting, conversion rate optimization, email marketing, interviews, search engine marketing & optimization, social media marketing, and website optimization. I can’t wait to check all of these out.
As a content marketer it’s important to stay abreast of the latest marketing practices and information. It’s a great idea to set aside a block of time each day/week/month, whatever you can make time for, to go through top industry blogs. This will help to:
Yes. SEO is central to online marketing. Search Engine Optimization in regards to content marketing as explained on Wikipedia:
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Optimizing your website and all your content you share online for keywords you want to be discovered for is key in today’s marketing world.
Here are some tips to help you get started:
Here is a must-read article from Content Marketing Institute on the future of content. Content is central to a good marketing strategy, and good, effective content is key. It is crucial to stay current on the best content marketing practices when it comes to growing your business and your brand. When you create, curate and share good, helpful content, you can effectively display your expertise, build an audience and your business.
Content marketing has become an essential role in today’s market–so important, in fact, that many larger businesses have broken that role down into distinct functions from Chief Content Officer to Director of Audience. Even if you are a small company or an individual brand, it is important to be aware of how these new roles of content marketing are broken down so that you can be sure you are covering each of these functions within your marketing strategy. Below we share with you 12 practices you can do for your company to ensure you’re carrying out these roles even if you aren’t able to hire an entire team to perform them.
Crafting the right headline can greatly increase your chances of impelling people to click on the subject line to read your message or article. It’s always helpful to have different sources and methods to turn to for reference when you need fresh ideas for content. So, here we share with you three tools to add to your go-to list of sources when you need some inspiration to ensure you get your content noticed.